While meeting in person proved an insurmountable challenge in 2021, Save and its parent company, Vericast, determined that having a presence at the GroceryShop 2021 trade show in Las Vegas was a can’t-miss opportunity. With more people staying at home and working from home than ever before, Save wanted to, “make mail fun again.”
Creative direction, experiential design elements, trade show booth design
Groceryshop is the leading event for grocery and cpg, featuring retailers, brands, and the companies that support them along with informational sessions, amazing keynote speakers, and more.
The new brand’s cheerful and vibrant energy helped break through the ongoing pandemic protocols and helped introduce itself at the show. Our concept for the booth design began with a novelty yellow mailbox we had saved from an old Veuve Cliqout promotion. Originally designed as an interactive engagement for attendees, the grid of mailboxes were arranged and meant to include different coupons and mementos when opened to promote the brand direct-mail coupon offerings.
To make the most of the small footprint at the trade show, we made the most of only a few walls that could fit within the project scope. Final engagement features included a frozen drink machine and designing some instagrammable scenes for attendees. Original concept, sketches, and graphic design by Snacks. The final rendering was created by Sean Saunders of Saunders Studios Digital Creation.
The booth looked incredible 🙌🙌🙌 - Vericast team
Whereas the Save side of the booth was encouraging fun with color and a custom "Smile Catcher" claw machine, the Vericast side was all business apart from the all-day cocktail bar. LED panels with brand messaging and dark wood tabletops and bar tops allowed for partners and attendees to conduct business with fewer distractions.