With the majority of its global workforce working from home during the pandemic, Lenovo shifted from hosting in-person events to offering purely digital events for over a year. Team building outings turned into wine tasting events with social media personas over Microsoft Teams. Sales kickoffs evolved into interview-based webinars with SWAG items sent to employees via FedEx.
Creative direction, design systems, web design, web development
Events for Lenovo took on a whole new role in 2021 with some offering engagement features like peer-to-peer networking, polling, multiple choice quizzes, in addition to produced media content embedded onto the websites. In addition to providing significant customizations based on Lenovo’s mature and recently-updated brand guidelines to web-based solutions like EventMobi, BrandLive, Cvent, Hopin, and Gatherly, Snacks designed and developed custom, event-specific solutions that integrated a wide range of third-party services like Vimeo, BigMarker, Slido, Kahoots, Formstack, and others.
Based on what the given group within Lenovo was looking to deliver with their webinar, Snacks designed solutions to promote the company’s content and messaging, and provide an engaging experience for the different conferences, kickoffs, keynotes, and briefings for its employees adapting to the new, hybrid ways of working.