2021
ESG
Snacks Studio

The pandemic severely affected many businesses and industries. The events industry experienced a significant toll with most trade shows shutting down while the globe adapted to new normals. For Event Strategy Group of Pennsylvania, defining a new business strategy was critical.

Snacks was tasked with rebranding ESG and directing the company’s junior designer through a strategic pivot from exclusively facilitating trade show collateral, to delivering digital experiences as well.

A comprehensive set of graphic standards accompanied printed brand assets, marketing templates, presentation layouts, and a fully customized website to promote the brand’s reintroduction as a group that offers more than team building programs and employee incentive packages.

The four-month social media relaunch was driven by the suite of new brand assets and messaging from the writer, Gavin O’Hara, in addition to the company’s own blog which included a wealth of supportive resources for people interested in corporate event programs.

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