The pandemic severely affected many businesses and industries. The events industry experienced a significant slowdown with most trade shows opting to go all digital while the globe adapted to new normals. For Event Strategy Group of Pennsylvania, rebranding with a digital-first mindset and defining a new business strategy was critical.
Creative direction, rebranding, design system development, web design, web development, technical consulting, presentation design, letterhead, marketing materials, social media marketing
Snacks was tasked with rebranding ESG and directing the company’s junior designer through a strategic pivot from exclusively facilitating trade show collateral, to delivering digital experiences as well.
A comprehensive set of graphic standards accompanied printed brand assets, marketing templates, presentation layouts, and a fully customized website to promote the brand’s reintroduction as a group that offers more than team building programs and employee incentive packages.
The four-month social media relaunch was driven by the suite of new brand assets and messaging from the writer, Gavin O’Hara, in addition to the company’s own blog which included a wealth of supportive resources for people interested in corporate event programs.